SILVER LIGHT CLEAR HEART – BODO SPERLEIN FOR TANE

*Featured Photo: Dune Bowls

© Matteo Manduzio / Courtesy of TANE

 

Article by Roxana Florina Popa

INTERVIEWS

TANE’S GENERAL DIRECTOR, Sylvie Ligonie

THE DESIGNER, Bodo Sperlein

Reflections of silver, almost mirror-like smooth and clear, can be seen from outside in the vitrine of the Neue Werkstätten.

Ausstellung The House of Tane design by Bodo_Sperlein AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Bodo Sperlein Collection for TANE

Exhibition at Neue Werkstätten, Munich 

© Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

The collection created by Bodo Sperlein for the Mexican silverware company TANE tempts us irresistibly to bring silver again on the table and in homes, this time in a high contemporary reinterpretation.

Luxury Society noticed in 2014 that one of the five key trends that began to shape the luxury industry was diversity thanks to the emergence of local brands: “[…] we are witnessing the rise of domestic luxury brands, as European brands return focus to their own provenance and heritage.”

This trend triggered a new definition of luxury « Luxury is no longer just “Made in Europe” for western tastes, but […] personal interpretations of luxury – based on values, culture and beliefs – will play a far more important role in consumption in the future. »

In the spirit of times, an authentic approach was put to work by TANE and Bodo Sperlein to create a modern and heritage-inspired collection in silver.

 

                    14-Silver-Hadron-In-SituHQ     40-Symphony-Beakers-In-Situ-HQ 

            Silver Hadron, Silver Plated LED             Symphony Beakers, 925 Sterling

Silver Pendant Light                                            Turquoise Nanoceramic

© Matteo Manduzio / Courtesy of TANE

Dune Bowls & Symphony Beakers                            Moon Sconce 925        

       Sterling Silver with Gold Vermeil        925 Sterling Silver with Black Walnut

                 42Ravine-and-Symphony-Bowls-In-SituHQ     35-Moon-Sconce-In-Situ-HQ

The unprecedented collection complements tableware with an entire theatrical décor through lighting, moon-like wall sconces and dramatic chandeliers. All in a rich and perfect manner shaping in natural materials, fine-line design, Mexican heritage, handcraft, modern functionality and silver reflection properties.

Bodo Sperlein’s collection makes nature shows come down over fine dining under a moon-lit sky and magically induces before our eyes virgin forest landscapes.

A tea pot form was designed by Bodo Sperlein especially for TANE along with a ceramics collection blessingly named after the goddess of fruit trees and abundance, Pomona.

The voluptuous, tactile form, renowned for its heat-retentive properties integrates revisited European heritage from the times of King George I of England and TANE’s iconic cockerel feathers.

21Voliere-Teapot-In-SituHQ

Voliere Tea Pot, 925 Sterling Silver with Gold Vermeil

© Matteo Manduzio / Courtesy of TANE

This collaboration between a Mexican local luxury brand and a European designer takes the universal value of silver to a higher level. Compared to other houses which compromise on materials and alloys, TANE shows solid contents of shining silver and heritage mastery.

TANE builds its international fame and brand around its local heritage flowing through its Mexican DNA: cockerels designed 52 years ago by its owner, Pedro Leites Vilner and inspired by cockfights, natural elements like the volcanic stone – recinto – in which Mexicans prepare sauces and the Mexican walnut tree. Most of all, an aesthetic summum which matured itself for 70 years in the melting pot of pre-hispanic influences, colourful folkloric traditions, minimalist design and modern Mexican architecture and which is now rising high in order to affirm itself.

One of TANE’s most valuable treasures are the silversmithing techniques whose continuity the House is truly living and no other European house can offer to such a high polishing and finishing degree.

04-Lotus-Atlas-In-SituHQ

Lotus Tea Pot, Tea Strainer & Atlas Plate, 925 Sterling Silver with Black Wallnut

© Matteo Manduzio / Courtesy of TANE

Roxana-Florina Popa:     TANE enriched its silverware with ceramics thanks to the Pomona collection, is this a new direction for the House?

Sylvie Ligonie:       Thanks to the collaboration with Bodo Sperlein, TANE incorporated porcelain. TANE already has Limoges porcelain and Baccarat crystal within its 70 years of history. Since it was a family run business, it was very difficult to manage some artistic directions. They kept the silver cutlery. With Bodo we wanted to bring back porcelain with a design that would be ours, not from Limoges or Baccarat.

The form of the tea pot was designed by Bodo especially for TANE. We took the shape and replicated it in silver to strengthen identity and integrate life-style. The same goes for the lighting category. The lights have been an amazing success. We make them silver plated. In silver only, on special requests. As a silversmith company, we felt we had to always offer customers silver, if a customer wanted to. People visiting our stand in Paris enquired about the silver version.

The 5-cockerel chandelier has just been launched in Mexico at the beginning of May. Bodo took the cockerels and turned them upside down and designed a beautiful silver chain. It is very dramatic and special. We can transport it from Mexico. We take less than 3 months because everything is handmade. Every single feather. Can you imagine it for 5 cockerels? It is really remarkable.

12-Gallus-Chandelier-In-SituHQ

Gallus Chandelier

© Matteo Manduzio / Courtesy of TANE

 It is a sculpture-like lighting piece. We are not a lighting company. What we want to do is dressing up the table or the environment with our lighting collection.

RFP:     What is the significance of cockerel feathers for TANE?

SL:       For TANE, the cockerel is a very significant animal inspired by the cockerel fights. It is a symbol of power. In many houses of well-off business men, the wives give them cockerels as a present and they have them in their office. For many years, the President of Mexico offered them to all visiting presidents and ambassadors. There is something very male about it. Maybe successful business woman might also like to have it because man and woman like it as well. Our clientele is 50-50%. I see more the women buying this for husbands as a present.

Tanja Pannek, Siglinde Gerum AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Visitors at the Exhibition “THE HOUSE OF TANE – Silber im neuen Licht”

at Neue Werkstätten, Munich

© Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

Maria Felix, a very strong character actress, used to have two cockerels.

RFP:     The collection has already been presented in New York at the Mallett Antiques Gallery. Are we watching a global or rather European expansion of the brand?

SL:       This is a global expansion. One of our neighbours is the USA and many people there know us already. Mexico, in particular, Acapulco, has been a destination for the Hollywood stars. Marilyn Monroe and other American celebrities were clients of the house. It is natural to be on the American market.

Mallett Antiques is still exposing our collection. The first week of launching was amazing in terms of sales. People appreciate and understand the quality of TANE. The press wrote a lot about the heritage component.

We have a school in France in Brittany and we are creating our new school in Mexico for craftsmen.

Ausstellung The House of Tane design by Bodo_Sperlein AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Photos on TANE’s handcraft, attacking cockerel, standing-on-feather cockerel and silver-leaf decoration

 Exhibition “THE HOUSE OF TANE – Silber im neuen Licht” 

at Neue Werkstätten, Munich

© Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

 Even if we were not so known on the European market, we are now easily discovered. At the fair Maison & Objet in Paris, I was every day at the stand because I wanted to feel the reaction of customers. The Asian clientele were simply amazed by the lighting pieces, the silver, the vermeil and the craftsmanship. Even people from the industry appreciated that there is no longer such craftsmanship in Europe and that TANE should build on its expertise. It is almost like an obligation to do something with silver in Europe.

Coming from a European family and growing up in Mexico, it feels very natural for me to run this wonderful project on establishing a Mexican brand in Europe.

Sylvie Ligonie AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Sylvie Ligonie, General Director of TANE 

Exhibition “THE HOUSE OF TANE – Silber im neuen Licht”

at Neue Werkstätten, Munich

© Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

 We are also in the middle of relaunching our new 140 sqm flag shops opening in October in Mexico. We still have a lot to do about the brand. Thanks to the collaboration with Bodo Sperlein who is known in Europe and in the USA, we took the momentum to launch the collection worldwide even if it was not really our intention in the very first place.

We are going towards being a global brand not necessarily for a business purpose, but for the Mexicans, too.

We want especially the young generation between 25 and 35 years old to notice their national brand. It is about making proud Mexicans travelling to Europe and who could not see TANE outside their homeland before. We intend to revive the tradition of having a TANE present in homes. In the 80s people had their wedding list at TANE.

RFP:     How do you envisage your distribution network in Europe?

SL:       We first launched the collection in Paris to understand whether people will like all these angles of the House –  from a minimalistic style to the craftsmanship of silver and vermeil to pre-hispanic influence -, as well as the lighting and porcelain collections. The reaction was good everywhere. The feed-back was that we were right in what we were doing.

We identify that we will work very much with interior designers since they are interested to do research and understand that customers are so busy. Also, architects who are further involved in interior design after having finished a house for a client.

There are such lovely stories to tell. Even the selling process has to be a slow. This is not a quick sale. We need interior designers to help with carrying the story. We are not thinking of opening flag ship stores. People do not know yet the story. First, we have to build the brand in Europe and we want to do it with the people who are in business. We discovered in Paris is that we would like to work with people who are more consultants than sales people.

Ausstellung The House of Tane design by Bodo_Sperlein AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Exhibition “THE HOUSE OF TANE – Silber im neuen Licht”

at Neue Werkstätten, Munich

© Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

 There is something very beautiful and very unique about TANE in this global journey. This is our historical value. We are able to do cultural exhibitions in museums.

These steps into commercialisation are not typical for many brands. In May, we launched an exhibition in the Shanghai Museum. The Chinese government liked it so much that it took the collection to Beijing, where again they liked it and took it to Guangzhou. In Ghuangzhou they are asking us whether we can show our jewellery, too.

It is a beautiful journey because we can do culture, establish ourselves as a strong brand and do also commercialisation like we do today in Munich.

Xavier Gurza Barroso, Bodo Sperlein, Sylvie Ligonie AD bei ... Tane in den Neuen Werkstätten Promenadeplatz 8 in München am 02.07.2015 Fotos: Markus Kehl / www.markuskehl.de / 0049177 71 75 163

Xavier Gurza Barroso, Cultural Attaché, Embassy of Mexico in Berlin with Bodo Sperlein and Sylvie Ligonie, TANE

 Exhibition “THE HOUSE OF TANE – Silber im neuen Licht”

at Neue Werkstätten, Munich

 © Markus Kehl für AD Deutschland / Courtesy of Neue Werkstätten

RFP:     To close on a magical note, could you share with our readers the dining atmosphere and the manner of setting the table at the residence of the Mexican ambassador in Paris on the occasion of the launching?

SL:       They have an amazing dining room of sophisticated Mexican- European flair and huge Lalique chandeliers. We enlarged the table that we had especially made. We had the silver running in the middle and not at the side of the table. We decorated with flowers and the silver in the middle was shining. We put our white porcelain with the silver ring. We used the Embassy’s cutlery and glassware wearing its escutcheon and we had rich red colour napkins. The Mexican red that so many people understand.

It was lovely because besides the silverware, it is the conversation that makes the dinner. Everybody likes to talk about something beautiful that is so reflective as silver. The beauty of silver is not so complex like a painting or a sculpture and the table is such a good place for a conversation for any culture. It was the best place to present TANE in Paris around the table.

TANE Munich Launching, 2 July 2015

Special Thanks go to Sylvie Ligonie, Bodo Sperlein, Neue Werkstätten and Simone Nickl Public Relations

Read the interview with the Designer Bodo Sperlein

 

This article has been selected into the book “Beauty Elegance Creativity – 12 Interviews on the Act of Creation” published by Roxana Florina Popa

One thought on “SILVER LIGHT CLEAR HEART – BODO SPERLEIN FOR TANE

  1. A professionally-written article including luxury trends. It stirred my interest with every line. Thanks to your arrangement of impressions, interview and photos, I could visit the exhibition!

    Liked by 1 person

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